Sunday, July 8, 2012
FW: SIX TIRES-NO PLAN
Wednesday, April 25, 2012
WHO DO YOU WORK FOR AND DO YOU NEED A LISTING?
If you work as an agent in real estate, most of you get paid by commissions earned and you do not receive a salary from your Broker.
You normally contract for services with a client and if you perform that service, the client pays the Broker a fee. Then you get paid from that fee according to the signed independent contractor agreement you have with your Broker. However, many of you fail to get a compensation contract from the clients!
I understand that MOST of you get a listing from the sellers for real estate that they want to sell—BUT, do you get a listing from buyers for your services?
You see, there are 2 things that you should get listed. A SELLER AND A BUYER! They are both buying your services and you need an agreement to get payment to the Broker in both cases.
Oh, wait a minute—you say you do not need a BBA? (buyer broker agreement) because the listing agent will pay you?
Have you never run into this scenario?
You make contact with a prospect and do several hours of research for them, emailing them what they need. . Somewhere in this process, you find out that they need to borrow money to buy a property and you spend time to get a lender to qualify them, sometimes with dismaying results. But let’s assume that they do qualify but have not found a house. Eventually, you will meet them at many properties on many different days OR actually drive them around in your car—AFTER YOU FILL UP WITH GAS. Their reaction is, let’s see the next one because it might be better and cheaper. Then they look at a nice website on the internet and respond to it. A new agent gets the call, they want the house and they do the deal—WITHOUT YOU! Your pay for this is zero because the listing agent did not pay you--and instead paid a different agent. WOW—how did that happen?
Let’s compare—if you take a listing on a house, then you get paid when it sells. Nice!
If you take a listing on a buyer prospect binding them to use your services the same as a listing on a house, then you get paid when they buy.
SO—go to zip forms and get a BUYER-BROKER EXCLUSIVE EMPLOYMENT AGREEMENT and become familiar with out. My advice is to get a retainer fee for your services, in advance. Be specific about line 28 and don’t use terms such as “3%”. (3% of what?) Line 32 needs to be used and then, in some cases, I would strike through the last phrase of line 34 and get it initialed by the buyers. This preserves the time agreed to in line 32.
Someday, when the NAR, that we are forced to belong to, steps out of the Stone Age, we will actually list our buyers and their needs in the MLS.
Then they could get rid of that STUPID procuring cause crap when agents start listing ALL buyers that want our services.
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Bob Stephens CRB e-PRO
Managing Broker
West USA Realty
602-942-4200
Friday, April 20, 2012
US CITIZENSHIP
Good morning—I have attached a 36 page manual on obtaining US Citizenship as supplied by the U.S. Citizenship and Immigration Services.
We are a very diversified real estate company and this is intended as an aid in others learning about and acquiring citizenship, whether they be family members or clients or folks that read your newsletters
.
Also you will learn a lot about our country and I suspect that many, who were born here, perhaps would be stretched to answer some of this material. IT IS VERY INTERESTING!
Use it and learn it—become the “go to” person for information on this subject and refer to it on your website.
The link is attached and easily transferred to your website.
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Bob Stephens CRB e-PRO
Managing Broker
West USA Realty
602-942-4200
Thursday, April 12, 2012
FW: ENERGY AUDIT
From: stephens [mailto:stephens@orbitelcom.com]
Sent: Monday, April 09, 2012 7:58 AM
To: stephens@orbitelcom.com
Subject: FW: ENERGY AUDIT
I want to get you started on a major marketing campaign that you can get creative with and the benefits will be great to participants and your clients. Start off by getting an energy audit on your own home. I did and was very surprised at how I can lower my electric bill. Last year, I got a bill one month for $530 and only myself and Bernadette live in the house.
Check out the attached brochure. You can forward this or I can get actual brochures for you to use. The audit takes a little over 2 hours and is time well spent. Try it by calling now!
Pass it on in your newsletter and sphere of influence marketing area.
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Bob Stephens CRB e-PRO
Managing Broker
West USA Realty
602-942-4200
From: stephens [mailto:stephens@orbitelcom.com]
Sent: Sunday, April 08, 2012 10:18 AM
To: stephens@orbitelcom.com
Subject: ENERGY AUDIT
Wednesday, March 28, 2012
FW: MARKETING IDEAS TO STIR UP SOME BUSINESS
From: stephens [mailto:stephens@orbitelcom.com]
Sent: Sunday, March 18, 2012 2:51 PM
To: stephens@orbitelcom.com
Subject: MARKETING IDEAS TO STIR UP SOME BUSINESS
I have received many comments telling me that the Chris Harvey webinar was one of the best we have ever done!
Thanks again Chris and here is my follow-up to the WUSA agents.
Chris Harvey of the Ahwatukee office was recently speaking from our Monday webinar and gave some great advice that I will attempt to encapsulate and then add some other Marketing campaigns in a separate follow up communication later.
Chris told of using door hangers to create interest and then follow-up with a phone call a few days later.
Make sure the hangers are pertinent and will leave the readers with questions. But the phone call is very important.
He also makes “cold calls” by phone on a regular basis to generate business. Yep—it’s back to the basics!
And then Chris says, another great generator of leads and activity is OPEN HOUSES! I think it’s a good idea to do these with 2 agents for easier control of all situations that could be encountered, such as too many lookers at one time etc. This activity can generate buyers and also LISTINGS!
Another tip that Chris had was in the presentation of an offer that you have written. It should always have a cover letter with a few words about your buyer and perhaps why they want that particular property, such as, they want that school zone or they have a relative or friend in the area etc. This bit of extra work gives the listing agent something to consider when making the offer presentation to the seller. He always asks for a receipt from the listing agent that the offer has been received. ALL of his contact info is on this email to make it very easy for the listing agent to contact him.
Now we all know that many decisions are made where the letter will be irrelevant because REO decisions are not emotional, but when you consistently use this method for your buyers it will work many times. And of course the buyer will think you are doing a fantastic job on their behalf and will probably stick with you as time goes by.
GOOD LUCK TO ALL!
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Bob Stephens CRB e-PRO
Managing Broker
West USA Realty
602-942-4200
Sunday, October 30, 2011
Fw: DIVERSITY WITH REAL ESTATE
Saturday, July 23, 2011
Fw: BEN STEINS FINAL COLUMN
For many years Ben Stein has written a biweekly column called
''Monday Night At Morton's.'' (Morton's is a famous chain of Steakhouses known to be frequented by movie stars and famous people from around the globe.) Now, Ben is terminating the column to move on to other things in his life. Reading his final column is worth a few minutes of your time.
Ben Stein's Last Column...
How Can Someone Who Lives in Insane Luxury Be a Star in Today's World?
As I begin to write this, I 'slug' it, as we writers say, which means I put a heading on top of the document to identify it. This heading is 'eonline FINAL,' and it gives me a shiver to write it. I have been doing this column for so long that I cannot even recall when I started. I loved writing this column so much for so long I came to believe it would never end.
It worked well for a long time, but gradually, my changing as a person and the world's change have overtaken it. On a small scale, Morton's, while better than ever, no longer attracts as many stars as it used to. It still brings in the rich people in droves and definitely some stars. I saw Samuel L. Jackson there a few days ago, and we had a nice visit, and right before that, I saw and had a splendid talk with Warren Beatty in an elevator, in which we agreed that Splendor in the Grass was a super movie. But Morton's is not the star galaxy it once was, though it probably will be again.
Beyond that, a bigger change has happened..? I no longer think Hollywood stars are terribly important. They are uniformly pleasant, friendly people, and they treat me better than I deserve to be treated. But a man or woman who makes a huge wage for memorizing lines and reciting them in front of a camera is no longer my idea of a shining star we should all look up to.
How can a man or woman who makes an eight-figure wage and lives in insane luxury really be a star in today's world, if by a 'star' we mean someone bright and powerful and attractive as a role model? Real stars are not riding around in the backs of limousines or in Porsches or getting trained in yoga or Pilates and eating only raw fruit while they have Vietnamese girls do their nails.
They can be interesting, nice people, but they are not heroes to me any longer. A real star is the soldier of the 4th Infantry Division who poked his head into a hole on a farm near Tikrit , Iraq . He could have been met by a bomb or a hail of AK-47 bullets. Instead, he faced an abject Saddam Hussein and the gratitude of all of the decent people of the world.
A real star is the U.S. soldier who was sent to disarm a bomb next to a road north of Baghdad . He approached it, and the bomb went off and killed him.
A real star, the kind who haunts my memory night and day, is the U.S. soldier in Baghdad who saw a little girl playing with a piece of unexploded ordnance on a street near where he was guarding a station. He pushed her aside and threw himself on it just as it exploded. He left a family desolate in California and a little girl alive in Baghdad ..
The stars who deserve media attention are not the ones who have lavish weddings on TV but the ones who patrol the streets of Mosul even after two of their buddies were murdered and their bodies battered and stripped for the sin of trying to protect Iraqis from terrorists.
We put couples with incomes of $100 million a year on the covers of our magazines. The noncoms and officers who barely scrape by on military pay but stand on guard in Afghanistan and Iraq and on ships and in submarines and near the Arctic Circle are anonymous as they live and die.
I am no longer comfortable being a part of the system that has such poor values, and I do not want to perpetuate those values by pretending that who is eating at Morton's is a big subject.
There are plenty of other stars in the American firmament...the policemen and women who go off on patrol in South Central and have no idea if they will return alive; the orderlies and paramedics who bring in people who have been in terrible accidents and prepare them for surgery; the teachers and nurses who throw their whole spirits into caring for autistic children; the kind men and women who work in hospices and in cancer wards.
Think of each and every fireman who was running up the stairs at the World Trade Center as the towers began to collapse. Now you have my idea of a real hero.
I came to realize that life lived to help others is the only one that matters. This is my highest and best use as a human. I can put it another way. Years ago, I realized I could never be as great an actor as Olivier or as good a comic as Steve Martin or Martin Mull or Fred Willard--or as good an economist as Samuelson or Friedman or as good a writer as Fitzgerald. Or even remotely close to any of them.
But, I could be a devoted father to my son, husband to my wife and, above all, a good son to the parents who had done so much for me. This came to be my main task in life. I did it moderately well with my son, pretty well with my wife and well indeed with my parents (with my sister's help). I cared for and paid attention to them in their declining years. I stayed with my father as he got sick, went into extremis and then into a coma and then entered immortality with my sister and me reading him the Psalms.
This was the only point at which my life touched the lives of the soldiers in Iraq or the firefighters in New York ... I came to realize that life lived to help others is the only one that matters and that it is my duty, in return for the lavish life God has devolved upon me, to help others He has placed in my path. This is my highest and best use as a human.
Faith is not believing that God can. It is knowing that God will.
By Ben Stein
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