FW: MARKETING IDEAS TO STIR UP SOME BUSINESS

 

 

 

 

 

 

 

From: stephens [mailto:stephens@orbitelcom.com]
Sent: Sunday, March 18, 2012 2:51 PM
To: stephens@orbitelcom.com
Subject: MARKETING IDEAS TO STIR UP SOME BUSINESS

 

 

I have received many comments telling me that the Chris Harvey webinar was one of the best we have ever done!

Thanks again Chris and here is my follow-up to the WUSA agents.

 

 

 

Chris Harvey of the Ahwatukee office was recently speaking from our Monday webinar and gave some great advice that I will attempt to encapsulate and then add some other Marketing campaigns in a separate follow up communication later.

 

Chris told of using door hangers to create interest and then follow-up with a phone call a few days later.

Make sure the hangers are pertinent and will leave the readers with questions. But the phone call is very important.

He also makes “cold calls” by phone on a regular basis to generate business. Yep—it’s back to the basics!

 

And then Chris says, another great generator of leads and activity is OPEN HOUSES! I think it’s a good idea to do these with 2 agents for easier control of all situations that could be encountered, such as too many lookers at one time etc. This activity can generate buyers and also LISTINGS!

 

Another tip that Chris had was in the presentation of an offer that you have written. It should always have a cover letter with a few words about your buyer and perhaps why they want that particular property, such as, they want that school zone or they have a relative or friend in the area etc. This bit of extra work gives the listing agent something to consider when making the offer presentation to the seller. He always asks for a receipt from the listing agent that the offer has been received. ALL of his contact info is on this email to make it very easy for the listing agent to contact him.

 

Now we all know that many decisions are made where the letter will be irrelevant because REO decisions are not emotional, but when you consistently use this method for your buyers it will work many times. And of course the buyer will think you are doing a fantastic job on their behalf and will probably stick with you as time goes by.

 

GOOD LUCK TO ALL!

 

 

BEGIN—THE REST IS EASY

Bob Stephens  CRB  e-PRO

Managing Broker

West USA Realty

602-942-4200