FW: SIX TIRES-NO PLAN

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Bob Stephens  CRB  e-PRO

Managing Broker

West USA Realty

602-942-4200

  

SIX TIRES-NO PLAN is a book I am reading written by Bruce Halle, owner of Discount Tires. I have read recently that he is one of Arizona’s richest persons at around 4 and one half billion and he has been in business for 52 years.

The forward to this book was written by Rob Walton, Chairman of the Board of Walmart Stores. The forward was very interesting inasmuch that Clay Fouts, founder of West USA Realty 26 years ago, seems to parallel many of the ideas of the successes written by Rob Walton.  I have highlighted in red those that are very important to the success of West USA.  I guess that most of you know that we are putting real estate locations into the Walmart stores across the United States as they become available. I think that you will find the forward fascinating reading and will perhaps buy the book SIX TIRES-NO PLAN. It really fits well into your i-pad or zoom or whatever.

Perhaps someday, Clay Fouts will write his story and philosophy of business success that I believe will parallel the forward to this book as written by Rob Walton.

BEGIN—THE REST IS EASY

Bob Stephens  CRB  e-PRO

Managing Broker

West USA Realty

602-942-4200

                                                         

WHO DO YOU WORK FOR AND DO YOU NEED A LISTING?

If you work as an agent in real estate, most of  you get paid by commissions earned and you do not receive a salary from your Broker.

You normally contract for services with a client and if you perform that service, the client pays the Broker a fee. Then you get paid from that fee according to the signed independent contractor agreement you have with your Broker. However, many of you fail to get a compensation contract from the clients!

 

I understand that MOST of you get a listing from the sellers for real estate that they want to sell—BUT, do you get a listing from buyers for your services?

You see, there are 2 things that you should get listed. A SELLER AND A BUYER! They are both buying your services and you need an agreement to get payment to the Broker in both cases.

 

Oh, wait a minute—you say you do not need a BBA? (buyer broker agreement) because the listing agent will pay you?

Have you never run into this scenario?

 

You make contact with a prospect and do several hours of research for them, emailing them what they need. . Somewhere in this process, you find out that they need to borrow money to buy a property and you spend time to get a lender to qualify them, sometimes with dismaying results. But let’s assume that they do qualify but have not found a house. Eventually, you will meet them at many properties on many different days OR actually drive them around in your car—AFTER YOU FILL UP WITH GAS. Their reaction is, let’s see the next one because it might be better and cheaper. Then they look at a nice website on the internet and respond to it. A new agent gets the call, they want the house and they do the deal—WITHOUT YOU! Your pay for this is zero because the listing agent did not pay you--and instead paid a different agent. WOW—how did that happen?

 

Let’s compare—if you take a listing on a house, then you get paid when it sells. Nice!

If you take a listing on a buyer prospect binding them to use your services the same as a listing on a house, then you get paid when they buy.

 

SO—go to zip forms and get a BUYER-BROKER EXCLUSIVE EMPLOYMENT AGREEMENT and become familiar with out. My advice is to get a retainer fee for your services, in advance. Be specific about line 28 and don’t use terms such as “3%”. (3% of what?) Line 32 needs to be used and then, in some cases, I would strike through the last phrase of line 34 and get it initialed by the buyers. This preserves the time agreed to in line 32.

 

Someday, when the NAR, that we are forced to belong to, steps out of the Stone Age, we will actually list our buyers and their needs in the MLS.

Then they could get rid of that STUPID procuring cause crap when agents start listing ALL buyers that want our services.

 

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Bob Stephens  CRB  e-PRO

Managing Broker

West USA Realty

602-942-4200

 

US CITIZENSHIP

Good morning—I have attached a 36 page manual on obtaining US Citizenship as supplied by the U.S. Citizenship and Immigration Services.

 

We are a very diversified real estate company and this is intended as an aid in others learning about and acquiring citizenship, whether they be family members or clients or folks that read your newsletters

.

Also you will learn a lot about our country and I suspect that many, who were born here, perhaps would be stretched to answer some of this material. IT IS VERY INTERESTING!

 

Use it and learn it—become the “go to” person for information on this subject and refer to it on your website.

The link is attached and easily transferred to your website.

 

 

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Bob Stephens  CRB  e-PRO

Managing Broker

West USA Realty

602-942-4200

 

FW: ENERGY AUDIT

 

 

 

 

 

 

 

 

From: stephens [mailto:stephens@orbitelcom.com]
Sent: Monday, April 09, 2012 7:58 AM
To: stephens@orbitelcom.com
Subject: FW: ENERGY AUDIT

 

 

I want to get you started on a major marketing campaign that you can get creative with and the benefits will be great to participants and your clients. Start off by getting an energy audit on your own home. I did and was very surprised at how I can lower my electric bill. Last year, I got a bill one month for $530 and only myself and Bernadette live in the house.

Check out the attached brochure. You can forward this or I can get actual brochures for you to use. The audit takes a little over 2 hours and is time well spent. Try it by calling now!

Pass it on in your newsletter and sphere of influence marketing area.

 

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Bob Stephens  CRB  e-PRO

Managing Broker

West USA Realty

602-942-4200

 

From: stephens [mailto:stephens@orbitelcom.com]
Sent: Sunday, April 08, 2012 10:18 AM
To: stephens@orbitelcom.com
Subject: ENERGY AUDIT

 

 

FW: MARKETING IDEAS TO STIR UP SOME BUSINESS

 

 

 

 

 

 

 

From: stephens [mailto:stephens@orbitelcom.com]
Sent: Sunday, March 18, 2012 2:51 PM
To: stephens@orbitelcom.com
Subject: MARKETING IDEAS TO STIR UP SOME BUSINESS

 

 

I have received many comments telling me that the Chris Harvey webinar was one of the best we have ever done!

Thanks again Chris and here is my follow-up to the WUSA agents.

 

 

 

Chris Harvey of the Ahwatukee office was recently speaking from our Monday webinar and gave some great advice that I will attempt to encapsulate and then add some other Marketing campaigns in a separate follow up communication later.

 

Chris told of using door hangers to create interest and then follow-up with a phone call a few days later.

Make sure the hangers are pertinent and will leave the readers with questions. But the phone call is very important.

He also makes “cold calls” by phone on a regular basis to generate business. Yep—it’s back to the basics!

 

And then Chris says, another great generator of leads and activity is OPEN HOUSES! I think it’s a good idea to do these with 2 agents for easier control of all situations that could be encountered, such as too many lookers at one time etc. This activity can generate buyers and also LISTINGS!

 

Another tip that Chris had was in the presentation of an offer that you have written. It should always have a cover letter with a few words about your buyer and perhaps why they want that particular property, such as, they want that school zone or they have a relative or friend in the area etc. This bit of extra work gives the listing agent something to consider when making the offer presentation to the seller. He always asks for a receipt from the listing agent that the offer has been received. ALL of his contact info is on this email to make it very easy for the listing agent to contact him.

 

Now we all know that many decisions are made where the letter will be irrelevant because REO decisions are not emotional, but when you consistently use this method for your buyers it will work many times. And of course the buyer will think you are doing a fantastic job on their behalf and will probably stick with you as time goes by.

 

GOOD LUCK TO ALL!

 

 

BEGIN—THE REST IS EASY

Bob Stephens  CRB  e-PRO

Managing Broker

West USA Realty

602-942-4200